The year 2018 is behind us, so it's time to shift our focus to what's shining and shimmering on the horizon of the near future! Keeping in mind what happened on board with us over the past twelve months. Ready for a little sentimental journey and a promising vision for 2019? Then listen up!
The past year was a year full of experiences and a wild ride for us – thanks for being with us through it all! Below you'll find a quick analysis and a few words about what we plan to focus on in the coming months. Don't worry too much though – we'll focus on you just as much as ever!
Trend #1 – Community
Didn't we tell you!? You are our top priority! One of the strongest trends in broad commerce today is the need to feel a sense of belonging to a community. Research shows that the vast majority of us are members of various loyalty programs. This means that the brand community and added values to the product are constantly gaining importance, rather than the product itself. It's important to note right away that limiting yourself to just a few standard bonuses won't provide the user with enough personalization, a sense of belonging, and won't build sufficient engagement. The paths to building a strong community through loyalty programs must be based on innovative solutions. The conclusion is very simple – for us, you are unique, and you need to feel that way! Every customer wants (and should!) receive a product that is tailored for them, and a brand they are loyal to should offer them more than others. We live in times where attention is becoming the real currency – and we intend to give you that attention (consistently, and perhaps even more than before!). That's why we introduced the V2V model, the most important element of which is full trust in the user.
Trend #2 – Minimalism in the Offer
Another trend for the new year, which we believe will be one of the most important in the coming time, is a minimalist and transparent offer. The difference in the number of products offered is best seen when comparing offers from MVNOs and traditional, large operators. Going through all available offers and choosing the most beneficial one, tailored to our needs, seems like quite a challenge due to the multitude of options. Our observations suggest that it is precisely the emphasis on optimizing offered products that will be visible in 2019.
This year, we largely focused on analyzing your preferences – we spent several months developing a new loyalty program, and numerous tests and consultations allowed us to create a new version of the VikingApp, polish our loyalty program, and ultimately present you with the revolutionary service that is V2V. However, this still wasn't enough for us, and we felt we could go a step further. In December, we made another big change – we discontinued offers that didn't receive much interest and focused on our bestseller, No Limit 25. In our opinion, this simply makes life easier for users. Or at least, we hope so. Let us know if you like it!
Trend #3 – Social Initiatives
The implementation of Get Connected! was definitely one of the most enjoyable initiatives we had the chance to undertake this year. We are glad that we managed to engage so many seniors and so many Vikings, and our crew got involved not because company policy requires it, but because we feel the need to. Get Connected! is not implemented for an award for a great CSR strategy, but to genuinely start this intergenerational dialogue and include seniors in the online world. Among the Vikings, we wanted to start a dialogue between extreme generations and encourage seniors to create their own unique content online. We decided that to achieve this, we needed to show them the tools with which they could start using the internet effectively, and at the same time – have fun. Over the past year, we organized several workshops for seniors in Wrocław, intergenerational cooking, digital speed dating, and lectures by senior influencers. All these activities were based on a survey we conducted on the streets of Wrocław, in which we investigated seniors' preferences. The Get Connected! campaign aims to prove that, contrary to popular opinion, navigating the virtual world is not too difficult for older people. And this is undoubtedly one of those actions that we will heavily focus on in 2019!
PS Are you connecting your loved ones to the network?!
Trend #4 – Locality
Wrocław! Are you here?! 🙂 Once again: community. They say we are increasingly reaching for local products and services. As conscious consumers, we increasingly pay attention to where the company is from whose offer we want to use – whether it's a coffee roaster or... an operator. We like to know that the products and services we use are consistent with our ideals, we want to know where they come from and who is behind them. As many as 40% of respondents claim that if a product is local, it is simply of better quality. What can we understand by this quality in the case of a telecommunications service? It's simple – Mobile Vikings is built on community, and a large part of this community is in Wrocław. That's why we are planning a series of initiatives with local companies, jointly creating special offers, promotions, and contests that you can benefit from! The place where we operate is extremely important to us, and therefore for the new year, we resolve to be even more with you!
What do you think of these plans, Vikings? Do they fit your resolutions? Smooth sailing, Vikings!
