"Internet Vikings" is our newest project, featuring well-known Polish gamers: ReZigiusz, Masterczułek, and MultiGameplayGuy. The campaign was created in cooperation with the GetHero agency.
– This is the first campaign of its kind where well-known internet creators take on a role, in this case, Vikings, the brand heroes of our brand – says Bartek Grabowski, Head of New Business at Mobile Vikings Poland.
As part of the campaign, a Facebook fanpage was created, which currently has nearly 30,000 fans. A series of films titled "Saga of the Viking Clan" was also produced, telling the story of the Viking family: father Lars and his two sons – Olaf (ReZigiusz) and Melvin (MultiGameplayGuy). A dedicated campaign website, vikingowieinternetu.pl, was also created and has already been visited by over 35,000 people.
– The Saga of the Viking Clan is kept in a series format. So far, 5 films have been made, which over two months, including behind-the-scenes materials available on the "Internet Vikings" fanpage, have been viewed nearly 2 million times. This gives us very good results, which translate into increased brand recognition – Grabowski continues.
ReZigiusz, Masterczułek, and MultiGameplayGuy are well-known Polish gamers whose films on the YouTube social platform have collectively garnered around 450 million views to date. Together, they also have over 3 million subscribers.
Additionally, for everyone who wishes to join our family, we have prepared a special mobile internet offer: – With the second top-up, every user will receive 0.5 GB, and with the third, even 1.5 GB of internet – adds Bartek Grabowski.
