As a mobile operator, we are a conduit for human connection. 💝 We contribute to spreading what every Viking has to say. Have you ever wondered, what would you like to share with the world? 🤔 Would your message fit within 90 characters? 📱 That's the question we asked our users! We gave the Vikings a voice, and the result is an nationwide advertising campaign. 🥳 We believe in a unique way of expressing yourself because with us, everyone feels like a person, not a number.
A network of people with something to say
100,000 Vikings on board is a great reason to celebrate! 🥳 We kicked off the celebrations for this important milestone with a marketing campaign co-created with our crew members. We've shown many times that the voice of the community matters to us. 🤝 We listen carefully not only during phone calls but also during surveys and meetings. We are building a network of people, not numbers. 😍 We thought to ourselves... what if our users decided on the content of our advertisements? We decided to put the Vikings' messages on billboards in various cities across Poland. From the start, we were convinced this idea was a bullseye! 💪
We launched a special number and waited for news from our crew for 6 days. ⛵ We received several hundred messages from all over Poland. The jury deliberated and selected 20 SMS messages from the submitted content. 🎆 The lucky winners were awarded a voucher for our Vikings Store, where they can purchase merchandise and clothing. 🛒
Where will the billboards be?
We opted for 18 billboards in 18 cities. 🌇 We chose locations proudly represented by a large group of our users. 🔥 You can find billboards in, among others, Bydgoszcz, Szczecin, Koszalin, Katowice, Lublin, Opole, Poznań, and Gdynia. The Vikings' messages are also displayed on screens at the Main Railway Station in Wrocław.
What did the Vikings want to convey?
Diversity and Viking swagger. 😏 That's a concise description of the submitted messages. Care for other crew members, ❤️ ecology 🌳, and cats. 😸 These topics dominated the Vikings' messages. 💪 There were also jokes about deadlines and jars of jam from mom. 😂 There were also declarations of love and promises of improvement *Natalka, please reply, I've changed. I'm a Viking.* After all, sailing on our ship is a reason to be proud! 🦸
This is not the end of the celebrations for 100,000 Vikings on board. Keep an eye on us, there will soon be another chance to win prizes. 💪
