These are the kinds of updates we love to share with you the most. The ChPD & Mobile Vikings campaign has been shortlisted for the "Advertising Campaign of the Year 2015" award at Blog Conference Poznań.
The "ChPD ON TOUR" campaign, implemented in 2015 in collaboration with ChPD and Mobile Vikings, proved to be a great success. Not only did we manage to reach new members of our community, but we also received recognition in a prestigious competition! Although the combination of ChPD and Mobile Vikings might seem unusual and even a bit exotic at first glance, the Vikings fit right in with enthusiasts of alternative ways to keep their homes tidy. Members of our community, who are usually more inclined towards out-of-home entertainment, survival runs, or conquering the internet, do have to tidy up their living spaces from time to time. And they don't want to do it like everyone else. They prefer unconventional solutions, such as quickly drying laundry with a vacuum cleaner or preparing overly-salted soup or a dense cake for when the in-laws visit. And who better to offer help and golden advice than ChPD and its fans? And where can you find them? Of course, online, which Vikings certainly have no shortage of.
The "ChPD ON TOUR" campaign lasted several months. During this time, Mobile Vikings offered new members of its community a truly "Unpleasant...Offer" [play on words with the Polish name 'Chujowa Pani Domu' which translates to 'Crappy Housewife'], while ChPD fans could compete for attractive prizes in the Viking Horn competition, where they designed and made Viking helmets. But for us, the most important element was the 4 meetups with our communities in the 4 largest cities in Poland – Wrocław, Poznań, Sopot, and Krakow! See how much fun we had in Poznań <3
ChPD ON TOUR POZNAŃ It was awesome!!! Poznań didn't disappoint <3 Actually – I'd say it was the wildest party so far as part of ChPD ON TOUR. I bow low to Klub Czekolada Poznań for their hospitality, I give Mobile Vikings Polska a big hug for the excellent fun, and I thank everyone who came to give us a high-five. See you in Krakow in October <3 <3 <3Video: Tycjan
Posted by Chujowa Pani Domu on 23 September 2015
And now, with all of this, our campaign is in the final 10 of the competition for the best advertising campaign of 2015 at Blog Conference Poznań. We're keeping our fingers crossed and believe that together with ChPD, we will win first place! After all, if during the conference, the assessment of bloggers and advertising agencies will consider: the idea, professionalism, ability to present the product or service, and the way of reaching community members, we have nothing to be ashamed of. Now, you keep your fingers crossed for us too! ☺
